AI that automates expertise, not just process
Each skill takes a dataset, a question, and a pipeline of agents — and turns it into something you would actually use. Not a dashboard. A publication. Not a report. An editorial.
Instagram Dashboard
11,323 Instagram saves. Three years of private attention. An AI that reads every post, watches every video, and publishes an editorial magazine about the person who saved them. Saves are private intent — the strongest signal of genuine curiosity, concern, taste, and identity.
Each deep dive is a standalone publication, generated from raw data by a pipeline of specialized AI agents.
Gaza
6,861 posts28 months of a war, week by week. 516 timeline events, 225 person profiles, 5,700 factual claims.
Counterculture
1,415 postsAnti-establishment politics and protest culture. 27% satirical content, a post-inauguration anger spike.
Food
851 posts8 years of recipes turned into a cookbook. 760 structured recipes extracted by AI agents that watched the cooking videos.
AI
202 postsThe fastest-growing collection — 6.5x monthly growth. Builder tutorials and surveillance critiques arriving simultaneously.
Hundetrening
114 postsPositive reinforcement dog training from 95 accounts. 92% video — a learning journey made computational.

SaaS automates processes. A skill automates expertise.
A traditional pipeline answers questions someone already thought to ask. The interesting work — deciding what to ask, what is actually valuable, how to turn raw numbers into something someone would read — has always been human. Skills change that. Each one orchestrates agents that loop in and out of data the way a strategist, analyst, and editor would pass work between them.
Email Intelligence
Turn years of email into actionable relationship maps and communication patterns.
Calendar Analytics
AI that reads your calendar like a strategist — time allocation, meeting quality, focus patterns.
Competitive Research
Automated competitor tracking that publishes weekly briefings, not spreadsheets.
Get notified when the next skill drops
Each skill is a new dataset, a new question, a new pipeline. Early access when it goes live.
Simon Strumse
Co-founder
Questions after reading this? Simon is happy to answer.

